I'm totally hacked off my the name of a fertility clinic in town -- it's called: Family Beginnings IVF.
I'm not an expert on the ethics of advertising or brand names, but unless these doctors have some kind of 100% guarantee, I'm pretty sure that's considered false advertising. The words "family" and "beginnings", particularly together, denote that a pregnancy will occur after visiting their clinic. With IVF rates being about 33%, I"m pretty sure that there are plenty of women walking out of there who aren't knocked up.
I'm guessing that it's some ploy by some sneaky reproductive endos who decided to prey on our weak minds after we've been beaten down by the throes of infertility. The name evokes a sense of hope and a future that we dream of. And, they've smartly figured out that The Schmo Center for Reproductive Medicine doesn't do anything but sound clinical. Of course, having a name like "No Guarantees Fertility" or "Can't Promise Pregnancy Center" won't get anyone to come in off the street, either.
I still think that it's a pretty crappy tactic.
In related news, there was a Dr. Hyman in my hometown who was an OB/GYN, everyone thought that was pretty hilarious, and on that one, I have to agree.